Volvo is diving headfirst into the electric vehicle (EV) market while many automakers are regrouping. The Swedish auto giant plans to unveil a new EV annually and aims for an all-electric lineup by 2030. In 2023, sales soared by 26%, with EV sales seeing a bump of 28%.
Following the compact C40, XC40 Recharge, and subcompact EX30, Volvo is set to launch the three-row EX90, which competes with the gas-powered XC90. Interestingly, the popular XC60 hasn’t yet made the switch to electric.
When it hits dealerships later this year, the 2024 EX90 boasts a 308-mile range and will go up against several seven-passenger electric SUVs, including the Kia EV9 and Rivian R1S, as well as the Mercedes EQB and the Tesla Model Y. The highly anticipated Polestar 3 will also join this competitive segment.
The EX90 features a classic design that’s recognizable as a Volvo, but it may come off as a bit too traditional compared to other EVs. It shares a similar silhouette with the XC90, but is about three inches longer, showcasing t-shaped headlights and distinctive tall taillights.
As for color options, expect a muted palette of browns, grays, and whites, but the wheel designs bring in a pop of style. This renewed focus on wheel aesthetics is helping brands distinguish themselves.
Volvo Car Corporation
Volvo Car Corporation
The EX90 comes with two powertrain software options, both driven by twin motors and AWD. The standard version produces 402 horsepower, while the performance model cranks it up to 510 hp. With DC fast charging, it can go from 10 to 80 percent in about 30 minutes. Plus, it can function as a backup power source during outages with its optional bi-directional wallbox.
The performance variant is impressively quick, accelerating with 671 pound-feet of torque. While it’s whisper-quiet, it provides external noises at low speeds for safety compliance.
It offers adjustable one-pedal driving modes, and a decent yet a bit spongy brake pedal feel is common among many EVs. The EX90’s suspension also features two settings, and even in soft mode, it handles rough terrain smoothly, outperforming the XC90 thanks to a low center of gravity.
Volvo Car USA
Volvo Car USA
The interior of the EX90 maintains its Volvo identity with eco-friendly materials and stylish finishes. Physical controls for climate are a relief, though adjusting mirrors via the 14.5-inch touchscreen can be cumbersome while driving. A plethora of storage furthers the utility of the cabin.
A small digital instrument cluster focuses on essential driving info, and there’s even a camera tracking the driver’s attention. The Google-built infotainment system provides a responsive and feature-rich experience, compatible with wireless Apple CarPlay and equipped with a 5G connection for timely updates.
Volvo Car USA
Volvo Car USA
Seating options include a six or seven-passenger setup, slideable second-row seating for added space, and 11 cubic feet of trunk space with the third row up, expanding to 23 cubic feet when folded down.
One standout feature is the Bowers & Wilkins audio system, delivering incredible sound quality with Dolby Atmos. This immersive experience allows for a new level of enjoyment when listening to music.
Moreover, the EX90 utilizes Nvidia Drive technology for enhanced safety, detecting small objects and can autonomously stop and call for help if necessary.
The starting price for the 2024 EX90 is $79,995 for the Twin Motor and $84,995 for the Twin Motor Performance, not qualifying for EV tax credits. This pricing positions it near the Rivian R1S, while the more affordable Kia EV9 offers a less luxurious experience.
The EX90 stands as a safe, understated choice in the crowded EV landscape. While competitors like the Kia and Rivian demand more attention, the Volvo appeals to those who prefer a discreet yet innovative approach to electric driving.