“While America Anticipates Scout, Veteran Automakers Step Up to Take the Lead”

When Scout Motors finally launches the Traveler SUV, it will join a fierce competition featuring seasoned players like Jeep, Ford, Rivian, and Mercedes-Benz, all of whom will already have their products on the market.

Production for the Scout Traveler is set to kick off in 2027 in Blythewood, South Carolina. The brand made waves recently with a re-launch event in Franklin, Tennessee, marking its return after a 40-year hiatus.

Before the Traveler hits the shelves, Jeep is rolling out the new midsize Recon EV, which takes cues from the popular Wrangler 4xe but will be fully electric. It boasts a rugged square design, power-folding roof, and four-wheel drive.

Stellantis, the parent company of Jeep, is also preparing to introduce a battery-electric Wrangler in the near future. Although Wrangler sales have dipped over 10% in 2024, they’re still exceeding 100,000 units year-to-date.

Meanwhile, Ford has sold around 85,000 Broncos in 2024, and plans for a generational update of the beloved off-roader are likely on the horizon, coinciding with Scout’s arrival.

Rivian recently updated its R1S SUV, enhancing its capabilities and styling as it approaches the second generation. Additionally, Rivian will bring out a smaller R2 SUV, expected to launch a year before the Traveler hits the market.

Mercedes-Benz is working on a smaller version of its iconic G-Wagon, which will hit the market following the next-gen CLA debut in 2025. The updated G-Class will come with an electric option, adding to its appealing features.

Pricing will be crucial for Scout in securing buyers, with initial estimates around $60,000, which is $15,000 less than Rivian’s R1S. The Jeep Recon EV is expected to fall in a similar price range, while Ford’s Bronco starts under $40,000, and an electric G-Wagen will set buyers back significantly more.

“The starting price of the Traveler is quite appealing, especially compared to established models,” comments industry expert Brinley. “However, as the market grows, competition will only intensify. Scout needs to build its brand presence in a crowded landscape where established competitors dominate.”

“With a solid product on hand, Scout can attract attention, but they’ll need time to carve out their niche in these mature segments. While their legacy connection may help, it won’t be the sole factor for success.”