Dr. Mohan Suntha goes beyond just treating patients—he wants to understand every aspect of their healthcare experience, including valet parking, cafeteria quality, and hospital accommodations. As the president and CEO of the University of Maryland Medical System, he broadens his questions to match his expanded role and influence.
Realizing that healthcare is more than just patient care, Suntha pursued a Master of Business Administration (MBA) to grasp the financial and strategic aspects of the industry. This shift marks a trend where medical doctors are increasingly taking on executive roles in health systems, moving away from traditional physician-specific positions like chief clinical officers.
Health systems now seek physician leaders due to changing priorities highlighted by the COVID-19 pandemic, prompting a shift towards value-based care and innovative strategies. Physicians like Dr. Charles Barbera, CEO of Reading Hospital, bring unique insights into workforce challenges and patient-focused care transformation.
Physician CEOs: The Bridge Between Medicine and Management
The dual responsibilities of clinical needs and organizational strategies present challenges for physician CEOs. While academic qualifications and business acumen help, navigating organizational dynamics and developing supportive alliances prove crucial in leading healthcare institutions effectively.
Barbera emphasizes the importance of setting the right tone and balancing clinical care with financial sustainability in his role. Suntha, drawing from his patient trust model, underscores the fundamental role trust plays in effective leadership both internally and externally.
Putting Patients First: A Unifying Principle
Americans express distrust in the healthcare system but maintain trust in their individual providers, revealing the crucial role trusted physician executives play in bridging this gap. By prioritizing patient well-being, physician CEOs like Suntha and Kalkanis create a ripple effect that benefits all stakeholders, fostering growth and trust within the healthcare ecosystem.
As white-coat CEOs redefine healthcare leadership, their commitment to patient-centric care remains a beacon of trust and integrity in an evolving industry.