Chris Hemsworth, the Hollywood star known for his role as Thor, is stirring up opinions with his latest YouTube venture, which features none other than the platform’s biggest sensation, MrBeast.
In a recent upload titled “I Put MrBeast To The Test In The Gym,” Hemsworth shared a six-minute workout video filmed at his home in Byron Bay, Australia. The duo, joined by friends, attempted to burn as many calories as possible in a 30-minute circuit.
MrBeast, humorously speculating about Hemsworth’s future, joked, “Now he’s gonna quit movies and just make YouTube videos. This is his transition out of Hollywood. He’s a YouTuber now.”
During their workout, Hemsworth admitted to MrBeast, whose real name is Jimmy Donaldson, that “we’re sort of looking to you for instructions and direction” regarding YouTube content creation.
With a staggering 315 million subscribers, MrBeast reigns supreme on YouTube. Despite his popularity, he has recently faced criticism over accusations of fraudulent content and a controversy involving the hiring of a registered sex offender.
On August 1, MrBeast publicly addressed a resurfaced video where he used racial and homophobic slurs, stating, “When Jimmy was a teenager he acted like many kids.” He emphasized his journey of growth and responsibility that comes with increased influence.
Fans of Hemsworth had mixed reactions to the collaboration. Some expressed concern, commenting, “Oh Chris… Thor! CHRIS!? What are you doing hanging out with that guy?!” Others were less critical, with one supporter stating, “I don’t know anyone who stopped liking MrBeast because of the allegations… Let him do his stuff in peace.”
Industry Insights
Experts suggest Hemsworth’s collaboration with MrBeast raises some eyebrows in today’s media landscape, where careful consideration of partnerships is key, especially amidst controversies. According to Tharpe, the strength of Hemsworth’s brand can likely withstand temporary backlash, while MrBeast could benefit from the positive association.
However, PR expert Emily Reynolds Bergh feels the collaboration might be premature, especially following the scrutiny faced by other celebrities like Lizzo. She advises teams to be authentic and develop solid plans regarding public relations.
Ultimately, while Hemsworth’s reputation may overshadow some of the controversy surrounding MrBeast, the partnership highlights the importance of navigating brand collaborations with vigilance and authenticity.