A woman’s inventive approach to packing her boyfriend’s lunch has taken Instagram by storm, drawing laughs from viewers.
The amusing clip, shared by @itsmejuliette on July 11, has racked up over 10 million views. The playful caption says, “packing my boyfriend’s lunch in a binder.”
The video features a binder marked “lunch,” which is filled with plastic sleeves, each containing ingredients for a sandwich, such as deli meats, cheeses, and veggies, along with fruits and snacks like cookies, peanuts, and gummy bears. The background audio is a humorous clip from The Kardashians, highlighting Kris Jenner’s enthusiastic remarks about the display.
The trending post surfaces amidst the booming lunch box market, which was valued at $11.46 billion in 2023 and is projected to reach $20.72 billion by 2032, according to Dataintelo. This growth is driven by increased health awareness and a growing preference for home-cooked meals, allowing consumers more control over their nutrition.
Furthermore, as food technology evolves, innovative lunch boxes featuring microwave compatibility and heating options are emerging, potentially boosting market growth in the coming years.
‘A Clever Idea’
Instagram users have embraced the quirky lunch idea from the viral video.
“THIS IS LOWKEY SMART,” exclaimed califoodventure.
User jacksoncosens pointed out the convenience, saying it eliminates the need for frequent cleaning by allowing new pages in the binder. “Such a fantastic idea rather than keeping the wet ingredients separate,” they shared.
Others, like thymeandtenderness, humorously acknowledged that it prevents soggy bread.
Yet, not everyone was sold—drifte46_ expressed frustration, claiming, “I’d be pissed if I had a DIY lunch.” Meanwhile, user cobra.nicole had a mishap, stating, “This was such a great idea! The only issue is when I went to pick it up, everything fell out. I guess I’m eating floor sandwich tonight.”
Additionally, highlights of the chaos were discussed, with users noting how the contents spill out with every flip of the page, adding a layer of comedy to the scenario.
