Buying toothpaste might seem straightforward, but it can actually be pretty perplexing!
In 2023, the toothpaste market was worth a whopping $18.7 billion, and projections suggest it could soar to $29.06 billion by 2032, as reported by Fortune Business Insights. Celebrity brands have jumped on the bandwagon, and now you can find toothpaste flavors as wild as cupcake frosting and curry.
One of the biggest trends in oral care lately is activated charcoal toothpaste. This trendy black paste claims to tackle stains and brighten your smile, attracting consumers to spend millions. But, is it really as great as it sounds?
Charcoal can be pretty abrasive, risking damage to your tooth enamel over time.
If you’re chasing after a brighter smile, traditional whitening treatments might be tempting.
“Whitening toothpastes are typically safe, but overuse may harm teeth or irritate your gums,” warns Mehra. “The peroxide in some formulations can lead to ulcers or gum irritation if used excessively.”
She adds that these same peroxide levels can trigger painful tooth sensitivity. “It’s crucial to seek professional dental advice before diving into whitening products, as a dentist can provide guidance on the right frequency for use or suggest natural alternatives.”
To keep your smile shining, practicing good oral hygiene is key. “Make sure to brush your teeth twice a day to maintain their brightness,” Mehra emphasizes.
This raises the question: what toothpaste should you choose?