Apple‘s annual Worldwide Developers Conference, happening today, is set to unveil a variety of new artificial intelligence tools that will revolutionize the iOS experience.
Apple is stepping up its game in the AI arena, following the lead of tech giants like Google, Microsoft, and Amazon, by integrating AI features directly into iOS, setting new standards in the industry.
Setting the Stage
Tim Cook, Apple’s CEO, is excited about the potential of AI to enhance Apple’s products, aiming to seamlessly integrate AI capabilities into every facet of Apple’s offerings.
What We Know So Far
Apple’s AI technology will be anchored on a groundbreaking “Apple Intelligence” model, forming the core of iOS 18.
Expected features of Apple Intelligence include smart playlists, AI-generated news summaries, health enhancements, enhanced productivity tools, and improved Siri capabilities.
One significant detail is that Apple plans for these AI features to operate directly on the device, significantly enhancing privacy and performance by avoiding cloud-based servers for computations.
Initial focus will be on boosting Siri’s capabilities to catch up with rivals like Google Assistant and Amazon Alexa, and AI will also enhance other apps like Apple Music.
Apple is even negotiating content licensing deals with publishers like Condé Nast and NBC News to enrich its AI models, and aims to collaborate with Google to introduce cloud-based AI capabilities alongside its on-device AI.