As the Farnborough Airshow kicks off outside London, Boeing’s commercial planes will be noticeably absent from the displays, both static and aerial.
Confirming prior speculations of a low-key presence, Boeing disclosed that no test aircraft will be showcased at the biennial fair. This decision reflects the company’s renewed emphasis on safety and meeting customer needs.
Dr. Brendan Nelson AO, president of Boeing Global, stated, “Our focus is on implementing a thorough safety and quality plan and fulfilling commitments to our clients.”
This year, Boeing is pivoting its presence at Farnborough to prioritize “factory safety and quality,” as per their recent announcement. The company will only hold a few briefings and abstain from the flying demonstrations.
“We have scaled back our commercial airplanes exhibition and flight displays at the event and will focus on innovations in technology, sustainability, security, and service solutions,” Nelson added.
This contrasts sharply with the vibrant participation of Boeing at the 2022 event when they showcased multiple commercial jets, including the 737 MAX 10 and the 777X, featuring in the daily flying demonstrations. Boeing also secured 176 firm orders for commercial jets, surpassing Airbus’s 85 orders, including a significant fleet addition of 100 737 MAX 10s from Delta Air Lines.
Notably, this week at Farnborough, the 737 MAX and 777X, Boeing’s current and upcoming flagship aircraft, will be absent, even from the static displays.
For Boeing, the timing of Farnborough couldn’t be worse, as the company grapples with the repercussions of the 737 MAX tragedies that claimed 346 lives and other safety concerns, notably the midair incident on Alaska Flight 1282 in January.
Following the fatal crashes tied to the 737 MAX, Boeing recently agreed to plead guilty to defrauding FAA officials after striking what a victim’s lawyer termed a lenient deal with the federal government on July 7.
With David Calhoun’s impending retirement at year-end, Boeing’s future leadership remains uncertain.
Before the show, Boeing received a significant boost as the FAA granted Type Inspection Authorization (TIA) for the 777X, allowing crucial test flights for the 777-9’s passenger service approval.
Aviation industry expert Addison Schonland questions Boeing’s choice not to showcase any new aircraft. “By not displaying even developmental models, Boeing may miss an opportunity to promote its brand and offerings to the market,” Schonland remarked.
Public relations expert Larry Kopp supports Boeing’s decision, highlighting the company’s commitment to safety and security to the flying public.
Long renowned as a prime platform for Boeing and Airbus to unveil billion-dollar orders, the Farnborough Airshow may be overshadowed this year by airline frustrations over delays and shortages from the two major commercial aircraft manufacturers. While facing challenges, primarily supply-chain issues, Airbus echoes Boeing’s turbulent phase.
Amidst prolonged waits for new aircraft, Boeing anticipates announcing a substantial 777X order from Korean Air, with carriers like Japan Airlines nearing finalization of tentative orders. Qatar Airways and Turkish Airlines have also expressed interest in procuring new jets.