The 2024 Democratic National Convention is taking a modern approach by incorporating well-known social media influencers into its lineup as a way to connect with younger voters. This year marks the first instance of influencers being recognized as credentialed attendees and speakers at the DNC.
The featured influencers include popular figures such as Deja Foxx, Nabela Noor, Carlos Eduardo Espina, Olivia Julianna, and John Russell, collectively boasting over 24 million followers across various platforms. These creators will not only give speeches but will also have extensive access to the convention to engage with their audiences directly.
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“Influencers are trusted voices for young people because they connect on a personal level,” said Dillon St. Bernard, an expert in engaging younger voters. As social media becomes the primary news source for Gen Z, the DNC has accredited over 200 content creators to ensure their message reaches the younger demographic. Here’s a breakdown of the influencer speakers:
Deja Foxx (@deja_foxx)
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Deja Foxx, an abortion rights advocate and former strategist for Vice President Kamala Harris, kicked off the convention with her heartfelt story and has a solid following of 140K on TikTok. She shared her experiences growing up and her journey in the reproductive rights movement.
Nabela Noor (@nabela)
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Nabela Noor, known for her advocacy in body positivity, took the stage next. With over 11 million followers, she spoke on “A Bold Vision for America’s Future,” outlining the differences between the Harris-Walz ticket and their Republican opponents.
Carlos Eduardo Espina (@carlos_eduardo_espina)
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Carlos Eduardo Espina, a TikTok sensation focused on diverse topics like politics and immigration, is set to address the convention and will use both English and Spanish to resonate with a broader audience.
Olivia Julianna (@0liviajulianna)
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Activist Olivia Julianna will speak about “A Fight for Our Freedoms,” reflecting her work against restrictive abortion laws in Texas and her significant influence among young progressives.
John Russell (@heyjohnrussell)
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Closing the convention is John Russell, a popular journalist with a knack for breaking down complex issues for younger audiences. With 11 million followers, his focus will be on mobilizing young voters and emphasizing the importance of their participation in upcoming elections.