Weddings have always mirrored societal shifts throughout the generations.
As we move from the Baby Boomer generation to today’s Gen Z, the traditional “I do” has evolved into a more personalized and diverse expression of love. From lavish church ceremonies to cozy micro-weddings, the celebration of marriage is changing along with the values and priorities of each generation.
Baby Boomers: Roots in Tradition
For Baby Boomers, weddings were steeped in tradition and formality. According to wedding expert Greitzer, the norm was grand ceremonies, often rooted in religious customs, with over 80% marrying within their faith. These weddings were typically officiated by clergy and adhered closely to traditional scripts, emphasizing the significance of marriage in both social and religious contexts.
Photographs from this era were mostly formal—posed shots that captured a classic look without much creativity.
Millennials: A Shift Toward Personalization
Millennials began to shake things up by infusing weddings with personalization and flair. They turned weddings into curated experiences often echoing a “fairytale” vibe. Personalized vows, non-traditional readings, and friends officiating became commonplace, marking a departure from strict religious adherence.
Millennials favored unique, intimate events that reflected their personal love stories, creating a shift toward more authenticity. In the realm of photography, they introduced a fresh angle—favoring candid, photojournalistic styles that capture the day’s spontaneous moments, perfect for sharing on social media platforms.
Gen Z: Emphasis on Authenticity
Gen Z is taking the rejection of traditional norms a step further, favoring micro-weddings and courthouse ceremonies that reflect what truly matters to them. Their focus is on authentic connections rather than grandiose displays. Greitzer notes that this generation is more inclined to opt for low-key gatherings with loved ones, prioritizing significance over spectacle.
In photography, Gen Z is leaning toward a “paparazzi style” that embraces direct flash and sharp imagery, inspired by smartphone aesthetics. They aim to capture genuine, unposed moments, emphasizing raw, authentic experiences over staged scenes.
Moreover, Gen Z is more inclusive than previous generations, with a significant percentage embracing interfaith and secular ceremonies.
The Journey Through Generations
From the formal ceremonies of the Baby Boomers to the creatively curated events of millennials and now the intimate celebrations of Gen Z, weddings have transformed into a profound canvas for personal expression.
This evolution reflects broader societal changes—such as a move toward secularism, growing acceptance of interfaith relationships, and a quest for authenticity. With couples often selecting friends and family for officiation and crafting their own vows, weddings are being redefined. As for Gen Alpha, the youngest demographic, their influence is still emerging—but they’re already shaping the conversation with their unique culture.