A new survey reveals that Gen Z is enjoying the best sex, according to recent data from Talker Research.
Conducted in September among 2,000 sexually active Americans, the research found that 52% of Gen Z respondents, born between 1997 and 2006, reported being “very satisfied” with their sexual experiences. This tops other generations, with millennials at 50% and baby boomers at 45%—even Generation X lagging slightly behind boomers.
Quality Over Quantity
While some may think younger generations are experiencing a “sex recession,” it appears that Gen Z values quality over quantity. According to expert Fedorova, “They engage with intimacy more intentionally.” Unlike past generations that often leaned towards casual flings, Gen Z seeks meaningful connections and personal satisfaction.
Fedorova notes that Gen Z’s focus on deeper engagement and open communication about their needs allows for a more fulfilling sex life, enhanced by a growing awareness of sex-positive discussions.
The Digital Advantage
The generational shift towards more thoughtful sexual relationships can be partly attributed to Gen Z’s digital upbringing. Growing up online has provided them with extensive information about sex, relationships, and individuality.
“While not all of it is beneficial, it’s given them a broader understanding of what they may desire,” said Fedorova. This exposure encourages confident exploration of their sexual needs.
Moreover, Gen Z is seeking connections through inventive avenues such as “Date-me docs” and interest-based online communities, steering away from conventional dating apps as the burnout from those platforms increases.
Comparing Generations
Despite Gen Z’s top ranking in sexual satisfaction, millennials also reported strong levels of contentment. Interestingly, 30% of the Silent Generation (1925-1945) expressed they were “very satisfied,” closely aligned with baby boomers. However, older generations seem to have a higher rate of dissatisfaction compared to their younger counterparts.
The findings indicate that Gen Z is paving the way for a more satisfying sexual landscape, driven by their unique approach to connection. As their digital and physical interactions converge, it will be fascinating to see if this innovative attitude toward sex influences the intimacy perspectives of older generations.
This survey was conducted by Talker Research, a market research firm whose employees are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).