Trending Dog Breeds Across Generations: A Look at Gen Z, Millennials, Gen X, and Baby Boomers

A recent poll has uncovered the favorite dog breeds among different generations of pet owners in the U.S., and it seems that age plays a significant role in their preferences.

This survey, conducted by Pollfish for the pet-sitting service Rover, revealed some intriguing insights from 1,000 U.S. dog parents. It appears that baby boomers (aged 59 and above) predominantly lean towards Chihuahuas, likely influenced by shifts in urban living that favor smaller pets.

A selection of dog breeds.
Getty/cynoclub/iStock

Philip Tedeschi, a professor at the University of Denver and member of Rover’s Pet People Panel, provided some insights: “Boomers often find themselves in urban settings that suit smaller dogs.”

Gen X pet owners (ages 44-59), on the other hand, show a preference for Labrador Retrievers. Tedeschi suggests that this breed’s friendly and adaptable nature resonates with Gen X’s desire for companionship, particularly given their experiences growing up during times of social and economic change.

“Labradors are known for their playful and affectionate temperament, making them great for all lifestyles, whether you’re a couch potato or an adventurer,” he noted.

For millennials (ages 28-43), German Shepherds take the lead. While Tedeschi isn’t certain of the exact reasons behind this attraction, he hints that the breed’s intelligence and loyalty might appeal to a generation facing various challenges.

“These dogs are often seen as protectors, and for a generation facing anxiety, they may symbolize steadfastness,” he explained.

Lastly, Gen Z (up to 27 years old) prefers Golden Retrievers. Tedeschi attributes this preference to their social media presence and reputation as friendly, trainable pets. “Golden Retrievers consistently rank high in dog recommendations, with their good looks and affectionate nature appealing in today’s tech-savvy world,” he said.

The survey also spotlighted the miniature poodle as the top-trending dog breed for 2024, indicating growing interest in this breed. Interestingly, non-designer mixed breeds hold the title of America’s most popular dog, followed closely by Labradors and Goldendoodles.

Hot Today